Finding the right voice for your life science marketing animation video

When crafting a marketing animation video, every detail matters, especially the voice that delivers your message. Unlike an interview-style video with an on-screen speaker, an animation relies on narration to set the tone, establish credibility, and connect with the audience. That means choosing the right voice-over artist is a critical decision in the production process.

So how do you ensure you select the perfect voice?

At Satellite Films, we collaborate closely with our clients to identify the right voice-over talent for their projects. The first step is defining the video's tone and messaging. Are you aiming for an informative and authoritative delivery? An inspiring and motivational feel? Or something more conversational and engaging? Science marketers, in particular, must balance technical accuracy with accessibility.

Beyond tone, pacing is another factor. A fast-paced narration might energize a product launch, while a measured tone could lend clarity to complex scientific concepts. Gender, accent, and vocal texture also play key roles in shaping the audience’s perception of your brand. Some messages are better conveyed with a female voice, while others might benefit from a male narrator. In highly technical fields, a confident and articulate voice can help establish authority and trust.

Our process: Finding the perfect voice-over

1. Defining the tone and messaging. We work with our clients to pinpoint the exact feel of the video, ensuring the narration aligns with the overall marketing strategy.
2. Casting with purpose. We audition over a hundred voice-over artists, filtering candidates based on tone, style, and clarity,  narrowing the selection to a top five that best match the project’s needs. As shown in the image below, we create internal shortlists to ensure we present only the most suitable options to our clients.
3. Client review and selection. We present the top options, along with our expert recommendation, to help our clients make an informed decision. The image showcases an example of how we document and organize our voice-over casting process, ensuring every choice aligns with the project's unique requirements.
4. Live direction session. Once the talent is selected, we typically conduct a live-read session where we provide real-time direction to ensure nuances and industry-specific terminology are delivered well.

Why this matters for science and tech brands:

For brands in life sciences and technology, the right voice-over can mean the difference between engagement and disinterest. A well-matched voice enhances comprehension, maintains viewer interest, and reinforces credibility.

Whether you're explaining a breakthrough innovation or showcasing a new lab instrument, the right voice helps ensure your story is not just heard, but truly understood.

At Satellite Films, we take this process seriously because we know that in marketing, every voice matters. What’s been your experience with voice-overs in animation videos? We’d love to hear your thoughts!

Posted: 04/04/2025