Producing Product Launch Videos with Motion Graphics

Our client, PerkinElmer, launched their Q-Sight instrument at Pittcon this year with a bold and disruptive campaign, Dirty Work. This campaign embraced intentionally messy visuals, breaking away from traditional clean aesthetics. They needed a launch video that amplified the campaign’s unconventional style while effectively showcasing the Q-Sight’s key features.

Satellite Films brought the Dirty Work campaign to life in an expansive and dynamic way. We leveraged motion graphics and animation to enhance the campaign’s bold visual identity while maintaining the clarity and precision needed for a successful product launch.

Client: PerkinElmer

Agency: Satellite Films

Creative Director: Kuang Lee

Producer: Kaitlin Lange
Animation: Calvin Mo

Check out the new video below:

Posted: 03/07/2025