What are Style Frames?

What are Style frames?

Style frames play a crucial role in the video and motion graphics creation process, providing an essential visualization tool. As marketers, understanding the value of style frames can greatly enhance the success of your visual content and overall video marketing strategy.

A style frame is a single frame that showcases a section of the video and presents the intended visual treatment. It encompasses a variety of crucial elements, such as color palettes, graphic shapes, sizing, and overall visual aesthetics. By presenting different style frame options, we allow clients to explore various creative directions and make informed decisions about the final look and feel of the video.

For instance, let's consider our recent science product video project. In this scenario, we presented the client with two distinct style frame options. One option featured an icon for the subheading "Performance," while the other did not. Additionally, one style frame had a more active and vibrant background, while the other adopted a simpler backdrop. Moreover, a stylistic background transparency that "faded off" was also introduced in one of the style frames.

Through this presentation, the client had the opportunity to compare and contrast the different styles, enabling them to visualize how each option would impact the overall message and appeal of the video. Ultimately, the client chose the version with the icon and the fading-off transparency, as it offered a more dynamic and captivating image.

The significance of style frames lies in their role as an intermediary step in the video production process. By presenting clients with these visualizations upfront, all stakeholders can review and provide feedback on a single frame before investing significant time and resources into the motion graphics and animation work. This not only ensures a more efficient and collaborative workflow but also minimizes the risk of miscommunication and costly revisions during later stages of production.

Embracing style frames as a standard practice in your video production process empowers you to make informed creative decisions, streamlines collaboration with video agencies, and ultimately results in videos that resonate with your target audience and drive your marketing goals forward.

Posted: 08/14/2023